10 Sticky Header Examples From Top Performing Online Stores

On the fridge, sticky notes remind you what's on the grocery list. At the workplace, goal tracking, and project planning. Now, imagine that concept with your online store. Instead of a note though, a sticky header menu is a top navbar that remains visible as you scroll down. For eCommerce, that UI element is a venue to display CTAs, deals, and helpful resources.

Why Use Sticky Headers In The First Place?

Sticky headers – also known as persistent headers – help with multiple purposes.

Here's how relative and fixed positioning headers contribute to the shopping experience:

• Navigation – As visitors scroll down, sticky headers play the role of a map that's within reach. This level of access minimizes clicks enhancing the customer journey.
• Discoverability – It's all about leveraging sticky headers to drive up the visibility of your offerings. For example, discounts, new arrivals, free shipping, and so on.
• Website's User Experience – Part of the beauty of sticky content lies in the smooth UX. It saves customers unnecessary scrolling. And presents the option to switch pages.
• Conversion Rate Optimization – Whether it's [Order Now] or [Add to Cart], keeping CTAs accessible shortens the path for potential buyers ready to take action.
• Brand Awareness Reinforcement – Your logo is there too. Over time, visitors link the products you sell to your name, so your store stays top-of-mind.

The Reason You're Here: 10 Ecom Sticky Header Examples

Rethinking sticky header examples beyond basic navigation.

#1. Sticky Header Example: Coloring Books

Colorcrush uses a fixed header with a countdown timer to push a bundle offer. This smart play builds up a sense of urgency so customers feel like buying before the deal slips away.

#2. Sticky Header Example: Sustainable Snacks

I love free shipping, and so do sustainable snack lovers. On top of the main offer (free shipping), Pipcorn highlights the condition (+$30) and where it is (checkout).

#3. Sticky Header Example: Outdoor Gear

In this Huckberry sticky header example, you can see how the top bar showcases a special 30% discount on a particular product line (Relwen shorts) + a Shop Now call-to-action.

#4. Sticky Header Example: Designer Anarkalis

Myaara knows that a sticky element has limited space. So this Anarkali designer placed a multi-announcement bar to make the most of it. Three messages, one sticky header.

#5. Sticky Header Example: Underwear

Once again, another merchant killing three birds with one stone. Underwear shop MeUndies features free shipping and promotions while visitors navigate collections.

#6. Sticky Header Example: CBD Oil

The CBD oil store's sticky header stands out by adopting an email sign-up bar. ProHemp's nifty capability lets potential customers subscribe for updates without intrusive popups.

#7. Sticky Header Example: Beard Products

BeardBrand in this case has a sleek partially persistent header. Two clear offers presenting a product bundling (from 3 items) and free shipping. With a 5-second transition.

#8. Sticky Header Example: Footwear

Same free shipping principle under different terms. Since it's handcrafted leather boots, HELM let know upfront what's free. Shipping, returns, and exchanges. On every pair.

#9. Sticky Header Example: Jewelry

Rather than a straight sales sticky header example, Rocko integrates Attrac's bar. How? Well, by giving away a practical ring-size resource for first-time jewelry buyers.

#10. Sticky Header Example: Bed Covering

Last but not least, Brooklinen's sticky header contains the classic percentage-based discount. Across all pages. This way, the store encourages people – in a subtle way – to shop knowing that whatever bed covers and accessories end up in the cart will get a 10% off.

Marketing-wise—More Pros than Cons

Bad news first. Done wrong, sticky headers may interfere with mobile responsiveness, take up screen space, and have a complex implementation (without plugins at least).

What about the good news? Better accessibility, better usability, and better discoverability. A fixed header is meant to be a navigation enhancer for faster and easier browsing.

In fact, Eyequant conducted an eye-tracking study analyzing 200 eCommerce pages. Insights range from human faces' impact on images to font size and wording.

Still, first impressions form in less than a second. And websites' top-left and top-center get the lion's share of that attention. This portion is where you often find the logo, main navigation menu, and CTAs. Test out these concepts, analyze results, and iterate based on your own pros and cons. Then see if it moves the needle on the Shopify conversion side of things.

How to Create a Sticky Header on Shopify (for Marketing)

Not BigCommerce. Not WooCommerce. Not Magento. Shopify—the specialty of the house.

Follow these 5 steps to set up your no-code marketing sticky header:

1. Download Attrac for free on the Shopify App Store.
2. Open the plugin and click on Create campaign.
3. Select your display type first, and campaign type second.
4. Customize the content, call-to-action, and targeting.
5. Hit Save, Draft, or Schedule. And that's it. You're all set.

Easy-peasy lemon squeeze. Sticky headers for eCom announcements in a matter of clicks.

Best Practices You Can't Go Wrong With

Having unobtrusive, high-contrast, and minimally animated sticky headers is the end goal. So when it comes to proven sticky header techniques, here's what you need to know. Feel free to readapt these approaches without neglecting the #1 aspect of your business—customers.

• Set up a balanced aspect ratio – Too big ruins the browser window UI. Code your sticky header custom CSS file with the content-to-Chrome ratio in mind.
• Add contrast with content – Proper header-background contrast is necessary to achieve cohesive differentiation. Noticeable, readable, and clear.
• Keep motion minimal, natural, and responsive – The simpler the sticky header animation, the better. Less disruptive, less obtrusive, and less annoying.
• Test partial-scrolling sticky headers – Meaning, when a user scrolls down, the sticky header stops showing up (or changes) to avoid interrupting the visitor's navigation.
• Determine if a sticky header is actually needed – Run a cost-benefit analysis to understand whether moving forward with a sticky header makes sense. Ask yourself: Which header elements should have sticky positioning? Is it for the main site's navigation, utility navigation, or marketing? How often are shoppers likely to need these sticky menu items?

With Attrac – or any other preset marketing sticky header plugin – this is nothing to worry about. Because all these best practices for sticky headers are already built right in.

Experiment with Attrac's Shopify Sticky Header

Optimizing your eCommerce site for conversion takes time and, of course, knowing what to do. Sticky headers are just one fragment of a larger equation. You can make improvements on your own. But getting a Shopify CRO Checklist is also an option on the table. And it's free.

The best part? We update that material on a regular basis so you can check what's new.

‍Attrac Announcement Bar Banner helps over 10,000 Shopify sellers create sticky headers for deals, advertise products, and nudge visitors towards specific web sections. Resulting in a store navigation and shopping experience enhancement. Next move is yours.